Twitch's Big Change for Partners

September 1, 2022

Twitch took the exclusivity clause out of its contract with partner streamers on August 23, opening new opportunities for sharing live content across YouTube and Facebook. Live streamers partnered with Twitch can now switch to putting content in other channels immediately once they’re done streaming on Twitch.

The platform has been slugging it out with Facebook and YouTube for the top seat in live streaming since it included streamers other than gamers in 2020. Twitch has a lot going for it, including the most options for chat. But YouTube offers more viewers, and Facebook can give more access to new audiences - even people who haven’t made live streaming a big part of their lives on social media yet.

A lot of high-profile live streamers have already made the switch from Twitch, appearing on YouTube more often or even exclusively. It’s probably worth mentioning that this move seems to be working better for gamers who don’t pay much attention to feedback. When he heard the news for Twitch partners, one prominent gamer on YouTube joked about simulcasting on Facebook to “see if I can ignore chat on both platforms.”

Chat aside, guarding turf may explain why you still can’t ‘simulcast’ on Twitch: there’s still no live streaming on Twitch and another platform at the same time. Twitch says it reduces your followers’ experience to follow two streams at once on a new FAQ page about the end of partner exclusivity. Commix makes this irrelevant when users connect accounts on all their platforms in a single environment.

You can simulcast from Twitch to Instagram Live and TikTok, which makes a lot of sense. Millions of followers get their live streaming content exclusively on their smartphones and other mobile devices. Twitch doesn’t want to make it harder for you to connect with your community, especially as it tries to break out of its old identity as exclusive to gamers.

Twitch will limit how much of your feed gets reused while live-streaming on YouTube or Facebook Live. They say they’ll limit rebroadcasting over “extended periods of time.” Since they haven’t said how much time that would be, Twitch may be waiting for more information to figure the limit out.

This move is geared to keep streamers with Twitch while clearly acknowledging the growing space for live streaming beyond the platform. Even LinkedIn is growing as a live-streaming platform, offering a lot of B2B crossover for small- and medium-sized business owners and access to followers with more buying power.

Streamers can still use their Twitch feeds to promote their content on other channels, so don’t stop shouting out the other channels you’re on. Of course, Twitch expects you to do the same when you’re live on those other channels. A lot of live streamers get in the habit of shouting out all channels in the same order - this is a helpful habit on Commix, since you connect all your channels in one place.